Customer Experience Partners

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 The principals of Customer Experience Partners have extensive experience

-In advertising, academia, direct marketing, marketing research, and customer retention upon which we base our new approach to helping clients optimize their Customer Experience Managment efforts. 

- As senior managers within a customer research and retention
consulting firm called Marketing Metrics, Inc. (and following an acquisition as Ipsos Loyalty) we had extensive experience working with clients such as Mercedes-Benz USA,  Allstate, IBM, Canon USA, MasterCard, Motorola, AARP, Rolls-Royce, GTE Internetworking, Toys R Us, Pathmark Supermarkets, USTA and more.

•We have been presenting our thinking on customer retention, customer loyalty and customer satisfaction through conferences, journal articles and books for more than 15 years:
  

Doug Pruden
Doug Pruden

The principals of Customer Experience Partners are:
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Doug Pruden
  • General Manager and SVP Ipsos Loyalty USA 2003-2007
  • From 1994-2003 Senior Vice President of Marketing Metrics, Inc.
  • Prior to ‘94 he was in the direct marketing industry with major New York advertising agencies: SVP and Management Supervisor with J. Walter Thompson Direct for seven years and a VP with BBDO Direct for three years.
  • Masters degree in Corporate Communication
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Terry.jpg
Dr. Terry Vavra

Terry Vavra
  • President and co-founder of research and consulting firm Marketing Metrics, Inc. 
  • Author of five books and numerous articles on the subject of customer retention.
  • Worked in the corporate and academic worlds.
  • Prior to founding Marketing Metrics in 1983, Terry worked for The National Broadcasting Company and in the advertising field for Kenyon & Eckhardt as well as BBD&O and Levine, Huntley, Schmidt & Beaver.
  • He served as Associate Professor of Marketing at the Lubin School of Business, Pace University for 15 years. 
  • Ph.D. in marketing from the University of Illinois.
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To see and hear Terry Vavra speaking on the subject of Customer Experience and retention click here.

Customer Experience Partners, LLC
Measurement, Management, Optimization
Contact us at: 203-655-0090 or
pruden@customerexperiencepartners.com

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