• •The principals of Customer Experience Partners have extensive experience
academia, direct marketing, marketing research, and customer retention upon which we base our new approach to helping clients
optimize their Customer Experience Managment efforts.
- As senior managers within a customer research
and retention consulting firm called Marketing Metrics, Inc. (and following an acquisition as Ipsos
Loyalty) we had extensive experience working with clients such as Mercedes-Benz USA, Allstate, IBM, Canon USA,
MasterCard, Motorola, AARP, Rolls-Royce, GTE Internetworking, Toys R Us, Pathmark Supermarkets, USTA and more.
have been presenting our thinking on customer retention, customer loyalty and customer satisfaction through conferences,
journal articles and books for more than 15 years:
The principals of Customer
Experience Partners are:
•General Manager and SVP Ipsos Loyalty USA 2003-2007
1994-2003 Senior Vice President of Marketing Metrics, Inc.
Prior to ‘94 he was in the direct marketing
industry with major New York advertising agencies: SVP and Management Supervisor with J. Walter Thompson Direct
for seven years and a VP with
BBDO Direct for three years.
Masters degree in Corporate Communication
•President and co-founder of research and consulting firm Marketing Metrics, Inc.
•Author of five books and numerous articles on the subject of customer retention.
•Worked in the corporate and academic worlds.
Prior to founding Marketing Metrics in 1983, Terry worked for The National Broadcasting Company and in the advertising
field for Kenyon &
Eckhardt as well as BBD&O and Levine, Huntley, Schmidt & Beaver.
He served as Associate Professor of Marketing at the Lubin School of Business,
Pace University for 15 years.
Ph.D. in marketing from the University of Illinois.
To see and hear Terry Vavra speaking on the subject of Customer Experience and retention click here.